Tiina Bruno

– Thought Leader and founder of the Parentsmart employers mindset and model

The initiative Parentsmart Employers is founded and promoted by Tiina Bruno in Sweden – mother of three, economist, management consultant, international lecturer and author of the “Parentsmart employers hand book” (in Swedish, with interest for translated local versions in English, Japanese and Russian).

Tiina Bruno is often referred to as a “norm breaker” and thought leader/influencer, for her way of daring to explore what Companies/org actually mean – with inclusion, sustainable work life, work-life balance etc. Her pioneer initiatives challenge and develop traditional patterns in working life, promoting more concrete action. With a team of experts she promotes leverage activities for impact both at work and in life as a whole. Parentsmart Employers is one example – with inspiration from the Swedish Model, but with many parts adaptable and applicable everywhere.

After research and launch of the Parentsmart employers book 2010 her perspective on the topic of working parents has got a lot of attention both in Sweden and abroad, mainly for using parenthood as a universal inclusion example relevant in all countries.

Tiina has been invited to many international conferences and seminars during the past 10 years, and today she also arranges study visits to Swedish companies in cooperation with UN agencies and local Embassies, as an expert in the area and the Swedish model. She has a strong belief in international exchange of experience and the Parentsmart train-the-trainer model for global companies promotes the spread of best practise for all countries to develop faster and learn from each other.

During 2019 Tiina and her partners have initiated a study with support from Vinnova, to understand how employers want to proceed in the area of working parents. The study shows an increasing interest for a possible new Swedish standard (with international ISO potential), to make it easier for both local and global companies to implement practical support and leader attitudes promoting both maternity and paternity leave and continued combination of work with family, no matter where in the world.