More Parentsmart Employers will contribute to the strive in many countries to change norms and attitudes for helping both women and men live a “whole life”, without having to choose between work and family. It adds to more gender equal and sustainable workplaces, serving as a lever for more gender equal sustainable societies, no matter where in the world.

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In Sweden we have a long history of supporting parents with paid parental leave etc, and many employers invest in practical support, beeing what we call “parent friendly companies”. They have now started realizing that if they simultaneously work actively with harnessing the parent competences, showing that parenthood is a benefit at work, not a burden, they become more attractive as employers, increase their productivity and in the end their profitability.