What is the Family Smart/Parentsmart Employer idea about?

It’s an old fact showing a new perspective on the matter of parenthood/family and work. It’s about both parents and employers paying more attention to the work benefits of parenting and caregiving. And why it’s important to combine practical support with leader attitudes that make employees feel like an asset, not a burden and cost at work when taking care of children and family. The initiative is also about adding to more gender equal societies, where both women and men can live a “whole life”, without having to choose between family and work.